The Urgent E-Mail that Disappeared Non-Greeting

The Urgent E-Mail that Disappeared Non-Greeting is a communication that goes up in smoke. Poof!

This has happened: You send an urgent, important, critical e-mail to eight people because (a) they all need to weigh in on the material, (b) they’ve all explicitly stated that they need to weigh in on the material (c) if they don’t weigh in on the material, they’ll be upset, and freak out, and send big, bad thunder your way and (d) all know that the deadline is impending, urgent, and omg, immediate-yesterday.

What happens? Not one of the group responds! Not a tweet, not a syllable in reply. Radio silence.

Why? Because they all have (a) 328 other e-mails to respond to; (b) all 328 e-mails required a reply-yesterday and (c) really, the Thing Wasn’t That Urgent After All.

Best bet? Re-send!